The world of sport faces another revolution and today it’s all about a crypto-revolution. The first deal of this kind was concluded between the sports club Arsenal and CashBet in January 2018. Under its terms the club undertakes to conduct an advertising campaign for ICO of CashBet Coin, a cryptocurrency for Internet gaming.


Arsenal's deal against the backdrop of crypto-revolution

There is no information on the deal amount in open sources, but as some experts suggest, it makes over $ 1 million. Under the terms of the contract, the advertisement will appear on the site of the London club, as well as at the "Emirates" stadium. It is precisely known that star players and the emblem of the club will be involved in the advertising of the new cryptocurrency. The company CashBet plans to raise up to $ 70 million with help of football players.

Arsenal's deal is unique, but generally cryptocurrencies have been used for several years in sports. So, the basketball club "Sacramento Kings" (a member of NBA) accepts BitCoins for tickets purchases and equipment sold in their online store since 2014. And in the next season, according to Mark Cuban, the owner of another club, "Dallas Mavericks", you can pay for e-tickets with cryptocurrencies.

Cuban: "We will accept Bitcoin and Ethereum. Perhaps, some other cryptocurrencies."

The 59-year-old businessman is not only interested in cryptocurrencies for a long time, but actively invests in several cryptocurrency funds.


Messi, Be and other crypto-fans

Kenes Rakishev, the Kazakh investor and Moshe Xegog, the Israeli entrepreneur founded Sirin Labs developing Finney smartphone. The developers claim that their system is distinguished by a highly secure cryptographic core, and this allows to support the blockchain application.

Why should we know about this if it were not for Lionel Messi? But exactly Leo was starring in the advertising campaign of Sirin Labs last year. He announced it in all social media. And about 100 million people saw his posts.

The official slogan of the advertising campaign was: «Let's score a couple of goals together and bring the blockchain technology to the masses».

Bitcoin Arena is the name of the Ice Palace of the Danish hockey club "Runsted" which was recalled in 2017. Of course it did not happen accidentally. The fact is that Niklas Nikolasen, the BitCoin millionaire became the general sponsor of the club.

Niklas Nikolasen owns the payments provider Bitcoin Suisse.

It is noteworthy that the player of this club, Nikolai Rosenthal, became the first athlete in the world to receive salaries in BitCoins.

Biathlon fans very well know the Norwegian with a laconic surname Be. He used all his fame in the sports world and not only to draw attention to the Russian project TokenStars. Tarja Be participated in a charity auction, where his skis were exposed. The skis that brought him third place at the World Cup 2015, were bought for $ 304.

TokenStars developed its own currency with an unexpected name “Token”. Users support one or another sportsman with their tokens and can participate in votings on career decision.

Nikita Kucherov, one of the best hockey players of the world, supports the project.


«Real» and «Barcelona» did not stay aside

Real, the Spanish football club also decided to experiment with cryptocurrencies. Every BitCoin owner can now pay by e-money for a tour on the famous stadium "Santiago Bernabeu". The project is implemented by the company 13Tickets and it plans to develop more tourist activities for the holders of cryptocurrencies. "Atletico" is another club the company is negotiating with.

By the way, Luis Suarez, the quarterback of “Barcelona” has also realized the power of the impending new reality and used every opportunity to advertise in social media a project that works on the basis of the blockchain. This is the platform for forecasts of the Stox company and it has all the calculations made in Etherium.

Stox conducted the ICO and at the moment (February 2018) is estimated at $ 36 million. The company hopes for an annual profit of $ 50 million.

Salary in cryptocurrency, advertising projects based on blockchain, supporting athletes with e-money, excursions and other entertainment activities, paying with cryptocurrency for purchases made in online stores. Blockchain and cryptocurrency quickly take over the world of sport and sports industry. It seems that sport with its spirit of rivalry and the desire for victory will help new technologies to take over the entire world very soon!