1. The Global Trust Crisis
The mass media coined the term “Global Financial Crisis of 2008”. However, according to observers and experts, there is no certainty that the crisis is behind us — not to mention its negative consequences.
The ten years since 2007 have changed people’s relations with banks, corporations, and governments.
During the crisis, millions of residents in the United States, China, Europe, Russia, and the CIS lost valuable savings, and in turn couldn’t pay off loans, lost houses bought with a mortgage, and were left on the brink of poverty, often turning to welfare and unemployment benefits.
In a desperate attempt to save themselves, firms and banks occasionally deceived their investors and shareholders.
Promises and social guarantees, reliable methods to achieve success and stability — it all collapsed and has not returned to the norm since.
New York Times analytics confirmed that the most active segment of the population lives as if the hard times are here to stay.
The new working generation of millennials have found themselves poorer than their parents. These parents are the same people that are still in debt, are wary of taking more loans, are afraid of starting their own companies, and don’t believe that banks, corporations, and governments are on their side. So why would they and their children believe in cryptocurrency?
The decentralized coin is protected from corruption, has no ties to any national economy, and no government could use it for their own benefit.
Blockchain technology—the foundation of modern cryptosystems—was initially developed to eliminate the need for trust and trusted personnel. As they say, “welcome to the Internet”; believe only what you see with your own eyes. In the transaction “chains,” you can see exactly what is happening to your coins.
2. A New Generation of Users
The long-term perspective of any project is connected to how interesting it sounds to 20-year-olds, often referred to as Generation Z (people born between 1993 and 2008). More often than not, these people are the children of those same millennials that grew up poorer than their parents. The total purchasing power of this generation is close to $43 billion.
These people will live, build companies, and spend money differently to their parents. Generation Z has never seen the world without computers and the Internet. These are the pioneers of virtual reality, and, as they should, they feel most comfortable online. According to studies, Gen Z is not only a generation of consumers, but also investors. They are energetic, welcoming to any helpful innovations, prepared to work hard, independent and open-minded, and unafraid of challenges and competition.
- 72% of Gen Z members want to start their own business;
- 71% are prepared to go through multiple failures before achieving success;
- 62% prefer entrepreneurship to an office job;
- 57% prefer to save or invest their money rather than spend it.
Making and spending money online, building and international business, and finding partners in an online setting is, to them, as innate as breathing.
3. It's Not Too Late
Technologies are born faster than the minds of most people are prepared to accept them. Moreover, they develop and grow faster than companies.
There is much evidence for this: for example, the Law of Accelarating Returns, from the mind of the famous futurologist Ray Kurzwell. He states that information technologies develop exponentially fast, so people and corporations are, over time, less prepared for technological innovations when the human mind develops linearly.
As such, new technological ideas—such as Blockchain, Proof-of-Work, Proof-of-Stake, or cryptocurrency—will be scaring off conservatives and lovers of the “golden mean” for some time. Nonetheless, there is a market, and there is no better time to join than now.
4. It’s Not Too Early
It's not always best to arrive first—sometimes it's better to let the desperate ones go first. It’s long been proven that new ideas and technologies win over their users in several stages.
American sociologist Everett Rogers wrote the first serious study on this topic in 1962, and by 2003 a 5th edition of the work was published. In accordance with his Theory of Diffusion of Innovations, the first adopters of a technological advancement are the “innovators”, a select group of brilliant minds and informed investors, who are unafraid of taking risks. However, these people are few and far between, and the innovation itself might struggle to diffuse beyond them.
The second group of people (“early adopters”) are more common. They are ready to discover new things, but only if they see potential practical uses for it. The two largest important groups, then, are the “early majority” and “late majority.”
It is statistically proven, however, that between the implementation of the product by the early adopters and its recognition by the early majority, exists a time gap. Halfway through, an innovation could either soar, making a victory lap around the market, or stay in the shadows until it is obsolete. The chance that a certain technical innovation passes this point successfully is around 50/50.
In 2008, cryptocurrency interested only a handful of innovators.
In 2012, early adopters realized that coins are not only a numerical miracle, but also a good investment.
In 2017, crypto-technology is the new talking point for anyone familiar with finances and various business models.
The aforementioned point of risk has passed, but the early majority still knows little of the innovation and how to use it effectively. It is the perfect time to jump on the bandwagon.
Risky, unconfirmed, and unprotected operations with bitcoin are all in the past. A new era of legality dawns, bringing hope for new breakthroughs with the unique and innovative cryptosystem called PLATINCOIN. Within it is the social network PLC Network, the crowdfunding platform PLC Business, the online-magazine PLC Market, and the educational platform PLC Academy—everything that is required for safe and comfortable business, education, and online shopping.