You don’t read business books for a pleasure, but to get an useful advice. But sometimes a well-written book can please you just like a detective bestseller. We would like to share with you these treasures because we do understand that each such book is worth its weight in gold. And if you are an expert and an experienced businessman please share with us in comments books helped you to achieve success.
Our today’s hero is Seth Godin. He is an american businessman, author of popular business books, Momentum Award winner for significant contribution in development of internet industry, current author of many books and articles in Fast Company business magazine.
“Purple cow. Make your business outstanding” is our favourite book of Seth Godin. It tells, that a successful product must be outstanding, unique and remarkable. Such as purple cow among the normal black-white-brown ones. If you want to understand whether you need a purple cow, please read our collection of qoutes.