Issue 1

You don’t read business books for a pleasure, but to get an useful advice. But sometimes a well-written book can please you just like a detective bestseller. We would like to share with you these treasures because we do understand that each such book is worth its weight in gold. And if you are an expert and an experienced businessman please share with us in comments books helped you to achieve success.


Our today’s hero is Seth Godin. He is an american businessman, author of popular business books, Momentum Award winner for significant contribution in development of internet industry, current author of many books and articles in Fast Company business magazine.

“Purple cow. Make your business outstanding” is our favourite book of Seth Godin. It tells, that a successful product must be outstanding, unique and remarkable. Such as purple cow among the normal black-white-brown ones. If you want to understand whether you need a purple cow, please read our collection of qoutes.


“Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely
to deliver the marketing results you seek”.


“Choices lead to habits. Habits become talents. Talents are labeled gifts. You’re not born this way, you get this way”.


“The problem when working with a coach isn’t that we don’t know what to do. The real problem is that we don’t want
to change our mind”.


“Our job is to make change. Our job is to interact with them in a way that leaves them better than we found them, more able
to get where they’d like to go”.


“If you don’t have time to do it right,
what makes you think you’ll have time to do it over?”


“Remarkable visions and genuine insights are always met with resistance”.


“Hope without a strategy doesn’t generate leadership. Leadership comes when your hope and your optimism are matched with a concrete vision of the future and a way to get there”.


“The cost of being wrong is less than the cost of doing nothing”.