Marketing experience – 10 year.
If you were dreaming about taking a place of a moderator of your favorite talk show or eve saw yourself in a role of a cool business speaker, that means that in the reality you are able to gather thousands of listeners. But if you are asked to come out publicly you immediately feel that kind of a lump in the throat. I am going to tell you know how to fight it.
1. Make a first step
Public performance is an integral part of any business. A general manager of a corporation as well as a young founder of a start-up – both have to make presentations on implementation of the one or another product.
Imagine Steve Jobs, a guy in jeans and turtleneck who is presenting the new iPhone. He feels free on the stage and is confident in what he is talking about. Everyone is waiting for his performance and his words will be quoted in all articles and news. What’s stopping you from looking exactly so impressive?
The leading cause why you don’t want to come out publicly is your fear of the stage. And it does not matter whether we are talking about a small pulpit or about a huge stadium, the tricky felling making us breathe deeply, fuss around in a panic, look for something, get worried ect. comes anyway.
The trick is that feeling arises exactly before the performance. And in accordance with the experience of many and many actors, singers and business speakers it disappears right after you start talking. Push yourself to remember that this feeling will not accompany you beyond the first step. So you will have it much easier to make a second step.
I know with my own experience: a beginner who never held any webinars or conferences will tell you after his first performance that the most scary was to say “hello!”
One minute before the performance stop thinking about your speech or all the things might happen. Instead of this all massage your neck and your shoulders. Make some deep breathe-ins and breathe-outs. Exchange your mental sufferings with physical movements.
2. Rely on logic
A standard PowerPoint slideshow will make everything easier. While your listeners are looking at the screen, you will always find couple of seconds to gather yourself. Despite that you can always find some hints on the screen. But important is to prepare a slideshow for each performance. You can delete unnecessary slides and think over, what is missing.
If you use a slideshow made by someone else, take your time to understand the logic of the sequence of the slides. Presentation slides are the control points. You have to understand very clearly how the logis goes from one slide to another, why the author set them in this order. Even if your strengths are in the emotional response and in impulsive speech your slideshow has to base on an iron logic.
There is nothing bad if you will look at the materials from time to time. But it will be real disaster if you will just read all the slides word for word. Yes it will help easily fight the disturbance, but will not bring much credibility. People can read, and they wait for something else from you.
Don’t be a hostage of a prepared presentation. Figure it out why is it made like that, change slide positions in accordance with your own logic.
3. Study the subject
We all know from the early childhood that it is not scary but on the contrary it is even a pleasure to speak in a class if you have learned everything and know the subject better than anyone else in the class. This makes you will safe and help make a bigger impression.
But it is not always the case. You might remember, you have visited events where speaker was confidently talking about simple things but no one could understand what is he talking about.
The thing is if the knowledge is not very firm, at some moments we even don’t understand anymore what we are talking about and no one will understand it. So you don’t have to learn your future speech you have to study the subject.
How to do it?
- Gather information from proven sources.
- Divide it into parts you understand.
- Place them in sequence you can travel from one part to another.
- Think over, what sequence is better for presentation.
- Apply creativity.
For instance it is not necessary to present the material in the sequence it was initially given or how it’s used to do. Try to lecture differently but stay inside the boundaries of the common sense.
Of course it is only a beginning. I can tell you a lot about the specialties and life-hacks of public performances. But believe me you have enough to start performing right away.
Go ahead! And we will share with you more useful articles.
Short memo before a public performance
Let’s think over one more time, how do we prepare ourselves for a public performance.
- First of all, we have to gather, organize and study the subject. You don’t have to learn it but you have to understand it.
- Secondly, place the slides in the sequence according to the plan of performance.
- Don’t worry: weakened knees will disappear right after you start talking.
- Be open: you have prepared yourself to provide listeners with useful information.
- Be sure: you know the subject and the listeners don’t, you have a superior position.
And remember Steve Jobs and his iPhone before your performance and be unique.