According to the Company staff, Apple’s last but one presentation made in September failed to generate a buzz they expected. To remedy the situation Apple decided not to drag on and run the next event just a moth later — on 30 September.
If you want to take this hurry with skepticism, you will fail, for the Company’s October presentation is an event well worth the money you spend on it and it also gives one enormous pleasure to watch.
Anyway, it was clear well in advance that this time users were in for something really epic when the Company had sent invitations to the event complete with a unique logo. By the time of the presentation, the invitees identified 371 drawing versions of the famous nibbled apple.
The venue selected for the event was also unusual — the Howard Gilman Opera House in New York. There was a huge screen behind Tim Cook which did top quality visualisation at the highest ethical level. So not just listening to but watching the Company CEO was very interesting.
But let us go over to the season’s novelties.
Tim Cook started his story of MacBook Air upgrades with curious statistics — it is MacBook that became the first computer on the macOs operating system for 51% (75% of them are Chinese) of Apple products users.
For a long time, MacBook Air went unnoticed by developers, though it remained one of the most popular computers gaining more and more followers. MakBook won the hearts of many people by it convenience, lightness and high performance. The only serious drawback of the previous version was its screen- 1440×900 resolution is, mildly speaking, unimpressive compared with other devices.
It was quite logical that, preparing a new product line, Apple first of all improved the screen — according to the Company, the new notebooks feature a retina screen with 4 million pixels. Another pleasant feature is 2560×1600 dots resolution and 227 ppi. The ratio between the sides has remained unchanged — 16:10.
According to the Company, the screen colours have become brighter and livelier by 48% while the frames have got slimmer making the design more esthetic. The FaceTimeHD camera remains in the same place.
The new MacBooks feature a TouchID finger scanner sitting in the upper right part of the keyboard.
According to an Apple statement, the third generation of the famous «butterfly» keyboards was also improved and is now much more reliable than the previous one while the TouchPad is now by 20% bigger and more convenient.
The main plus is that, inspite of all the changes, the notebook has become more compact and weighs 100 grammas less — 1.25 kg. If you think it’s a trifle, hold the two models in your hands at the same time — we can assure you that the difference is impressive.
And Apple certainly could not steer clear of the ecology and environmental protection topics — the Company made a contribution to the fate of nature as it uses aluminum to manufacture the new MacBook’s body.
The new model’s price starts at $1,199— that is $200 higher than the previous model, but the new MakBook is certainly worth it.
Mac Mini is an excellent home-use device. The new version has a potential for up to 64 GB memory and features 4 and 6-core processors from the 8th generation Intel Core. And still one more pleasant addition — an increased number of various ports (unlike MacBook Air, which has just two). Up to 3 monitors can be connected to a Mac Mini and it has excellent performance.
The price — from $799
In discussing the tablets market we can safely break it into two categories — «Apple» and «All the rest». While all other companies have focused on improving notebooks, enhancing their performance and making them more compact, Apple has consistently pursued the idea that tablets can become a full-fledged replacement for PCs. An interesting fact: Apple sells more tablets per year than other companies sell PCs.
Today, the Company offers two types of tablets — conventional iPads for everyday home use and the Pro versions whose improved one was unveiled at the 30 October presentation.
What new features will we see in iPadPro?
- The frames have got thinner and the tablet is more compact.
- The Home button has been removed — all manipulations are done by gestures like on the new iPhones.
- FaceID has been added.
- Thanks to the A12X Bionic chip, the new iPad Pro offers 92% higher speed and performance compared with notebooks.
Apple also presented an upgraded Apple Pencil with a flat side — the device can be connected to a tablet via magnets to get charged.
Apart to the improved stylus, 1 TB memory was added to the new iPad Pro enabling to work on the tablet in Photoshop, for example, even with heavy PSD files. Its high performance certainly enables to play quality games without compromising the smallest drawing details.
A keyboard can be connected to the iPad Pro and this enables it to stand fixedly in one’s lap no worse than a notebook.
The price starts at $799.