The developer of new smartphone models, tablets and other mobile devices are trying to support all our favorite gadget with augmented reality. For the one who are not really mad about all technical features, the benefits of augmented reality are not obvious. And they doubt if it’s worth the money if it’s not clear, what is that.

We know it for a long time

Don’t be scared by complicated descriptions. Augmented reality (AR) is just a new possibility to add virtual objects to our material world through our electronic gadgets connected to the internet.

Augmented reality requires a software and it already exists in the form of AR browsers, console games for Sony PlayStation Vita and Nintendo 3DS and 3DS XL, as well as entertainment apps for mobile devices supported with iOS and Android.

By the way the technology can not only add something to a physical reality, but also visually delete something from it. True, this function is not really on high demand now, because it is more interesting to see something additional. That is the reason for the name of this technology – augmented reality, but in fact we are talking about a visually changed reality.

The idea of augmented reality is not new. Do you remember Terminator glasses? In the movie from 1984 we basically saw a modern gadget, something like Google Glass. The user is looking through the glasses at the object and sees the object and additional information about it.

Who needs augmented realityIt’s already here

Maybe we would not even guess what is augmented reality if we did not recently meet Pokemons.

In July 2016 the american company Niantic issued a mobile game Pokémon GO for devices supported with iOS and Android and navigation satellite system (GPS).

On the mobile device’s screen the real player surroundings are being displayed, it is just like to look not at the screen, but through an ordinary glass. Virtual figures (pokemons) are also displayed on the screen. You can find them, fight them or engage them to your team, train and educate them. Furthermore the objects of augmented reality can be bought in the game that might help to win the game.

100 million people in the entire world have downloaded the game to their devices and brought to Niantic company over 440 million dollar.

You might not be interested at all in mobile games but any passenger could see on his screen and try to catch a pokemon hiding behind your shoulder. So all the 100 million players and everyone next to them have learned that the augmented reality exists and could interact with it.

People need it

…In Spain and not only

Spain with the length of the sea shore of over 5000 km is a real paradise for fans of the beach rest. It also has a unique culture, combining East and West influence, christian and muslim traditions, medieval architecture and culture heritage of 20th century. Even the relatives sometimes cannot agree what shall they visit first during their Spanish vacations.

For instance, a lawyer from Madrid Pedro Castalis is a big fan of the sea and sun. He is ready to spend hours on the beach. And his wife Juanita on the contrary cannot stand the heat but she likes museums, attractions and guided tours.

If the beach rest is not enough for you

In the tourist centers of the world, as well as in the the natural and historical and cultural reserves there is a new trend called geocaching. One of its participants hide “treasures”, the others search for them. With assistance of mobile devices and augmented reality the players find hints and an additional interesting information.

Blippar is another popular application using AR. It reminds the look through the Terminator glasses. By pointing the the smartphone camera at any object the user gets additional information on it as well as internet links where there is even more information about the subject. So you can immediately get any details of any attraction on the world while walking on the streets of the cities of the world.

Who needs augmented reality

…in Japan and not only

People say that Japanese is the loneliest nation in the world. This opinion has a serious base. High standard of living in this country goes with the peculiarities of national culture, traditions and upbringing and more and more Japanese citizens prefer to basically live outside of the society. They got used to live without walking on the streets, without going out, seeing friends and simply having a regular circle.

According to statistics, among thirty-year japanese 25% of those who never tried to find a partner or to start a family did not have a sexual intercourse. There is even a term “jaramiso” meaning “a thirty-year who does not do it” translated from japanese.

However it is not easy to find a friend or a sexual partner, a playmate or just a company for self-conscious people of any nationality.

If you are lonely

Virtual reality is already giving an opportunity to experience sensations compared to the physical ones. The technology is used in such famous models of helmets as Google Cardboard, Samsung Gear VR or Oculus Rift. the Augmented reality can help make an effect of the real presence and even communication.

Combination of augmented and virtual reality, video, three-dimensional graphic and robotics promise not only to bring billions of the entertainment industry for adults and solve problems of even the loneliest person on planet. Education and socialization of the children with congenital hearing impairments, opportunity to find playmates of the same age for severely disabled children – all these may come true with gadgets.

Who needs augmented reality

…in Russia and not only

In some cultures people call professionals for every little thing, in the others people are used to do everything by themselves and go along without gardening and design specialists.

Meet Nikolai Ivanovich Federov, a 53-years old teacher of physics and mathematics in one of the Moscow schools. This year his family became the proud owner of the apartment in a new building. Nikolai Ivanovich got used to to everything carefully and without any rush. In order to buy furniture for a new home, he drew an apartment plan first, then measured every wall and only then thinks where to place the furniture. Family consilium often ended up with scandals because his wife and children are not mathematicians and do not understand anything in all these plans and calculations.

If you like to plan and to change your plans

Apple and IKEA prepares an application with augmented reality. The release is scheduled for the fall 2017 right after the launch of iOS 11. Six hundred 3D-models from IKEA catalogue could immediately be put in any home or office interior.

Who needs augmented reality

…in Kazakhstan and not only

Adia Kosanova lives in Shymkent city, is a six grade student, dreams about becoming a lawyer and wants to study law in Sorbonne. But she is not yet sure she will have required level of French and will be able to go to Paris and leave her parents and four younger siblings behind.

If you are a pupil or a student

It is enough to go through a school book chapter in order to understand day and night rotation. Or to visit once Heyden Planetarium in New York where the whole digital universe is reconstructed in accordance with real data of NASA and other space agencies. And very soon a digital galaxy will be able to grow up right in the classroom. In order to explain a new subject, for instance “The biological diversity of tundra” a teacher won’t read loud the descriptions but simply apply the augmented reality. It will become easier and more interesting to study languages because anyone can easily access the linguistic environment with any gadget. Students will be able to visit lectures in Cambridge, Stanford, Oxford and Sorbonne from any point of the world.

Who needs augmented reality

…in Sierra-Leone and not only

Farima Saidu is pregnant. She lives with her family in Sierra Leone, in the small country in West Africa. Farima’s husband is worried because there are several miles to the next hospital and there is no other medical assistance around. After the civil war of 1991-2002 many destroyed population settles and roads are not reconstructed yet. The population of the country is around 6 million people and there is one doctor for every 200 000 inhabitants. This situation does not change for a long time because there is no medical educational institutions in the country.

If you need a good medicine

Shafi Ahmed, the well-known surgeon from London is happy about every new breakthrough in the technologies of the augmented and virtual reality. He participates in remote surgeries where his assistance is needed. A screen with a special software and Google Glasses are required for these surgeries in addition to a standard surgery kit.

Doctor Ahmed has started also a project called Medical Realities. This startup is developing applications which will help people from around the world remotely learn from the best doctors, remotely participate in surgeries and fine tune medical skills on the simulators of augmented and virtual reality.

According to forecasts users will download 265 billions of already existing applications for augmented reality till end of this year. And this is only the beginning. Augmented reality was for us a part of science fiction, then it became part of gaming and entertainment. And now it is coming to our live to solve many important human problems. It will be useful in medicine and education, will increase the quality of services and standards of living of many people.

All that you need to take advantages of these opportunities is an internet connection, mobile device and ability to use new technologies. True, for millions this remains unaccessible. But fighting digital inequality is the challenge we all are already working on.